Rihanna's "What Now" Music Video Premiere: Watch Here!


Giving her fans a little weekend treat, Rihanna just released the new music video for her single What Now.

The just-debuted clip definitely makes good on Ri-Ris promise that its gonna be kinda eery, very creepy.

As for her desire to make the treatment a little demented, the Umbrella babe explained, [Its] one of those songs that you can get really boring with the visual.

On Thursday (November 14), Rihanna started building the hype with her preview tweet, “#WHATNOW #VIDEO drops TOMORROW on @VEVO…. if ya can”t wait for #videoseason Watch this #sneakpeek.”

Check out the What Now video from Rihanna below!