Richie Incognito — Lands in L.A. … PR Offensive Underway

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Richie Incognito just touched down in Los Angeles … and it”s pretty clear some crisis manager has given him a playbook for the weekend.

Our sources say Richie is headed for a swanky hotel in Beverly Hills … obviously to work on fixing his tarnished image.

No word on how Incog plans to resurrect himself … but typically when someone is looking to fix their image, L.A. is the first stop.

Local 10 news caught up with Richie when he landed … but the NFL athlete wouldn”t say much.

He also stopped at Starbucks when he got off the plane.

No word on if he ordered his coffee half black.