As she continued to promote her charity Conscious Commerce, Olivia Wilde reveals why she started up the organization in the December 2013 issue of Vogue magazine.
In an article penned by Olivia, the expecting actress explains the meaning behind fund-raising and what it felt like to assemble the charity.
Check out a few highlights from Miss Wilde”s Q&A session below. For more, be sure to visit Vogue!
“There is nothing fun about fund-raising. Whoever came up with that word has never begged rich people for money. It doesnt matter how saintly the cause, standing on a stage and auctioning off every object and celebrity you can scrape together is a nightmare. This is not to accuse the philanthropic community of stinginess, as generous donors are quite literally the only force keeping most small organizations alive. But it is pointless and torturous to repeatedly tap the same tree and expect to find sap.”
On learning a thing or two from Bono:
“A few years ago, I somehow found myself within earshot of Bono. (I promise this did not involve any trespassing or wiretapping.) He said the wisest words Id ever heard about philanthropy: “We must all remember the importance of not being earnest.” Leave it to Bono (and Oscar Wilde) to turn common sense into poetry. This simple statement immediately became my mantra.”
On raising funds with Conscious Commerce:
“When [Barbara Burchfield] and I began the site, it was critical that we featured only things we would take an interest inregardless of their philanthropic component. Gone are the days when people will buy some crafty beaded wallet as a symbol of their good deed for the month, only to let it sit hidden in a drawer ever after. We now live in a time when one of the best-selling dresses at Anthropologie also funds a girls school in Calcutta, India. This is just one of the collaborations Conscious Commerce has fostered, and its only possible because of a swell of public awareness about how we shop. This coincides with a rising standard for all our spending, from food to cosmetics. In the past, global economic growth led to greater distance between the consumer and the manufacturer, making much of what we eat, wear, use, and put on our skin as mysterious as a gift from Santa. But now we expect organic, GMO-free produce in our (non-plastic) shopping bags. We want to know what farm our chicken came from, where our textiles were printed, and what in Gods name the ingredients in our deodorant mean for our immune systems. We are trying desperately to take back control of what we consume.”