New mum Kim Kardashian will launch a baby fashion line, friend reveals

New mum Kim Kardashian will launch a baby fashion line, friend reveals
It has been two months since Kim Kardashian welcomed her daughter North West, and already the savvy reality star seems to have spotted a hole in the mother and baby market. The 32-year-old is set to launch her very own clothing line for children.

Designer Lloyd Klein, a friend of Kim’s, has revealed that she plans to conquer the baby fashion business.


“I am sure she is going to come up with a line for babies,” he told the New York Daily News. He went on to say that he expects Kim’s little girl to be a “great poster child” for the brand.

It wouldn’t be the first time that Kim has branched out into fashion. Along with her sister Kourtney Kardashian and Khloe, the reality star has banked millions from various fashion deals — and a foray into baby wear is also likely to be a huge commercial success.

Speaking about the power of the Kardashian brand, Lloyd added, “They are doing clever moves. They are fantastic and beautiful — so it works.

“Kim has a very pretty face. She is a very clever lady, and I think she wears the clothes beautifully.”

Confirming Kim’s marketing power, he added, “She wore one of my dress not long ago and it got sold out all over the world, even in the Middle East.”

If Kim does decide to turn her hand to baby wear, it remains to be seen whether little North is the face of this latest venture.

Dad Kanye West has made no secret of his desire to keep his daughter out of the limelight. Indeed, eight weeks after the little girl’s arrival, we are yet to see any pictures of the baby — a fact that may come as a surprise to fans of reality star Kim, who made her fortune by opening up her life to the public.

While Kim and North are yet to make their debut, rapper Kanye is set to attend his first event since becoming a father.

It has been confirmed that he will be at the 2013 MTV Video Music awards on 25 August. Kanye was the second act to be announced, following Lady Gaga, and will perform his new single Black Skinhead.

Fans will of course be keeping a eye on the red carpet to see if his girlfriend Kim makes a surprise appearance on his arm.