Using her looks to promote products and fight domestic violence, Lucy Hale will serve as the new beauty ambassador for Mark cosmetics.
Along with the traditional ad campaign, the “Pretty Little Liars” star will act as spokesperson for the m.powerment campaign, which seeks to end the cycle of dating abuse and violence against women.
The social media aficionado teased on Twitter, “Exciting day today! PLL is back and I have some exciting news to share in a little bit :)” before announcing, “Excited to share with you all that I”m @markgirl”s official new #Beauty Brand Ambassador.”
It”s an exciting week for the brunette beauty as she also celebrates her 24th birthday on Friday. Some of her faithful followers jumped the gun and Lucy responded on Sunday, “Thanks for all the bday love ! It”s the 14th but I”m still overwhelmed.”