Kim Kardashian — On Alert … for Herself

0126_kimk_PCNKim Kardashian likes to keep up with the latest news … about herself — actually subscribing to Google Alerts for her own name.

Kim was spotted yesterday in Santa Monica — BlackBerry in hand — as she received the Google Alert. In case you don”t know what that is … it”s a news service that alerts you by email when an article pops up on the Internet about a subject — in this case, “Kim Kardashian.”

In fairness, Kim”s name is her business … literally — so it”s in Kim”s best interest to keep track of who”s saying what about Kim and Kim”s family.

Y”know … in case Kim wants to sue.