Pulling out all the stops to promote his newest fragrance, Justin Bieber stars in a short film for “The Key.”
Directed by Peter Glanz, the video shows three young ladies drifting off to sleep as they hold the small key that comes attached to the perfume bottle.
As they snooze, the 19-year-old pop star awakens them to fulfill their fantasies and show them the world.
In the background of the video promoting his third fragrance, a piano version of “All That Matters” plays as it”s revealed that this was all Justin”s dream. Check it out in the player below.