Joining his other fragrances including Girlfriend and Someday, Justin Bieber appears in a new commercial for the brand new scent, The Key.
Showcasing a much more mature look, the ad includes the 19-year-old pop star walking down through what appears to be a hotel corridor as he looks back at the camera over his shoulder. Interspersed are scenes of a young lady lying in bed.
Speaking about the new addition, the Biebs (who sports a key tattoo himself) told People, “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.
Announcing the news via Twitter, on Monday Justin tweeted, “As promised – here is the gift to you – #TheKey #UnlockTheDream.” Check out the ad in the video below.