Supporting a cause close to his heart, Joaquin Phoenix stars in a new attention-grabbing ad for People for the Ethical Treatment of Animals.
The commercial features the hunky actor simulating drowning to show the pain and suffering fish endure when taken out of the water.
Originally intended to air during next weeks Academy Awards, the ad was deemed to be too political and too controversial for the show by ABC, according to the group.
P.E.T.A. has said that the clip will instead be aired during the post-Oscars show hosted by Jimmy Kimmel on E!
Check out Joaquins drowning ad in the player below!