Jennifer Lopez Plugs Viva Movil in NYC

Jennifer Lopez Plugs Viva Movil in NYC

Shes always up for a new adventure, and Jennifer Lopez showed up at her new cell phone store Viva Movil by Jennifer Lopez this afternoon (July 26).

Sporting a big smile and a pretty white dress, the My Love Dont Cost A Thing singer proudly posed outside her flagship store in New York City as fans and shutterbugs looked on.

Viva Movil is a joint venture between J. Lo and Verizon Wireless in an attempt to give Latino consumers a more tailored mobile phone shopping experience.

One spectator told press, You can feel her presence in this store. This is beautiful. You kidding me J. Lo is my girl!

And general manager Miguel Montero explained, Latinos are shoppers. The experience of having a cell phone includes the experience of buying a cell phone.