Jennifer Lopez Plugs NUVOtv in Washington DC

Jennifer Lopez Plugs NUVOtv in Washington DC

Shes never afraid of a challenge, and Jennifer Lopez launched a new venture with NUVOtv during a press conference in Washington DC this morning (June 12).

The Wedding Planner starlet chatted during the first general session of The Cable Show 2013 at the Walter E. Washington Convention Center, and looked gorgeous in a shiny gold dress with studded heels.

Lopez is the new Chief Creative Officer for NUVOtv and shes making a big push for more scripted television programs to appeal to young Latinos.

[The scripted genre] is a big thing for me One show can launch a network. One amazing show, she emphatically stated.

I had a lot of ideas about the network and what it should be It represents something bigger than television. It represents a community.