Jennifer Garner Stars in MAX MARA Eyewear Fall/Winter 2013 Campaign

Jennifer Garner Stars in MAX MARA Eyewear Fall/Winter 2013 Campaign

Jennifer Garner is being paid to cover up her beautiful brown eyes.

But in this case, the actress doesnt mind, seeing as theyll be shaded by sophisticated sunglasses made by Max Mara. Garner has just signed on to star in the luxury Italian fashion houses first-ever accessories campaign.

The oversized eyewear, introduced as MM DIVA sunglasses, has an ultra-light feel and comes in easy-to-match colors.

Mrs. Ben Affleck will also help put a spotlight on Max Maras elegant new handbag, which it calls JBag.

This is the first time the fashion brand has recruited an actress in its marketing strategy. The slogan that appears throughout the campaign: Timeless is Now.

Garner says, My style is pragmatic. I like to wear garments that have a real luxurious texture and feel good against the skin. The actress also adds, I like the size of the JBag. I like that its big enough to carry anything you want to stuff in there, but its small enough that you wont lose your keys!

The JBag campaign will make its debut in September and the sunglasses campaign in November, both in the pages of MM magazine, the coffee table publication Max Mara publishes. Garner will appear on the cover.