Jay Z Announces Birthday Vegan Challenge with Beyonce Knowles


Jay Z Announces Birthday Vegan Challenge with Beyonce Knowles

With just three weeks to go until Christmas Day, Jay Z and Beyoncé Knowles have decided to undertake a 22-day challenge of living vegan in honor of the 99 Problems rappers 44th birthday.

Last night (December 3) Jay posted a message on his Life and Times blog to alert his fans to the news, citing psychological research in his reasoning.

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He began,”Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, youve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!

“This all began a few months back when a good friend and vegan challenged me to embrace a plant-based breakfast every day. It was surprisingly easier on me than I thought”

Jay continued, “Why now Theres something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas dayIt just feels right!”

“So you can call it a spiritual and physical cleanse. I will post my progress Any professional vegans out there that have any great food spots please help out! Please ha. I dont know what happens after Christmas. A semi-vegan, a full plant-based diet Or just a spiritual and physical challenge Well see”