Gwyneth Paltrow Promotes Hugo Boss Fragrance: Watch Here!

Gwyneth Paltrow Promotes Hugo Boss Fragrance: Watch Here!

She”s an Oscar-winning actress, author, and commands a large following with her GOOP website and now Gwyneth Paltrow is using her star power to promote Hugo Boss” latest scent, Boss Jour Pour Femme.

The “Iron Man” star nabbed the lucrative gig earlier this year, signing a $2 million deal for her work for the company.

In the first print ad, the 40-year-old actress wears a slinky sleeveless white dress while smiling at the camera in a side-shot, showing her trim figure. The tag line for the ad says, “This will be your day.”

In a video for the brand, Gwyneth shares, “Perfume makes me feel feminine and sexy and it”s like that little extra something. It”s a nice thing, ya know. People catch your scent as you walk by and it”s very powerful.” Check out the videos below.