Go Behind-the-Scenes for Rihanna??s Rogue Fragrance Campaign

Go Behind-the-Scenes for Rihanna??s Rogue Fragrance Campaign

Shes just launched her fourth seductive scent, and Rihanna is giving her fans an inside look at the fragrances ad campaign.

The Umbrella babe released a new clip comprised of footage of her posing for the cameras as well as some behind-the-scenes moments.

RiRi is excited for consumers to catch a whiff of her latest juice, explaining that she tried to shake things up a bit this time around.

People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. Its a personal fragrance thats more self-aware. Its Rogue, its me. This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.