Dr. Phil’s Son Sued — You Told Me Your Dad was a Marketing GOD

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Dr. Phil”s son wants to be the next KING in the world of female bodybuilding … with a little help from daddy … this according to a new lawsuit.

Phil”s kid — Jay McGraw — is being sued by a hot blonde fitness instructor named Holly Holton … who claims she created a gym program geared towards women called Pink Iron.

It”s kinda cute … her L.A. gym has pink weights with hearts on the barbells.

But we digress … point is, Holly claims Jay approached her and wanted to license her brand for next to nothing … in exchange for a TON of publicity from his world famous father.

According to the suit, filed in L.A., Holly claims Jay promised, “My dad will market the sh*t out of Pink Iron.”

Holly claims she agreed to the deal … and was all set to become the spokesperson for the product … but Jay backed out and partnered with a different company, which is named P.I.N.K. Method.

To make matters worse, Holly claims the spokeswoman for P.I.N.K. Method bears a “striking similar resemblance” to herself … blond, hot and toned.

Holly is suing for breach of contract … and wants a ton of cash to make things right, though she doesn”t specify an amount.

We reached out to Jay”s camp — so far, no comment.