David Beckham Signs Ambassador Deal with BSkyB

David Beckham Signs Ambassador Deal with BSkyB

Hes one of the biggest sports stars on the globe, and David Beckham has just become an ambassador for Sky News affiliate BSkyB.

The English soccer stud signed a long-term partnership with the UK satellite pay TV operator for a whole host of initiatives.

Becks will encourage participation across Britain and Ireland in grassroots sports activities, as well as appear in a slew of advertising campaigns for Skys various events.

Also on the BSkyB team are athletes like Jessica Ennis and Bradley Wiggins, both Olympic gold medalists.