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Hes one of the biggest sports stars on the globe, and David Beckham has just become an ambassador for Sky News affiliate BSkyB.
The English soccer stud signed a long-term partnership with the UK satellite pay TV operator for a whole host of initiatives.
Becks will encourage participation across Britain and Ireland in grassroots sports activities, as well as appear in a slew of advertising campaigns for Skys various events.
Also on the BSkyB team are athletes like Jessica Ennis and Bradley Wiggins, both Olympic gold medalists.