Bodybuilding Icon Joe Weider — Not As Rich As You’d Think

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Who could possibly be upset at amassing a $35 million fortune in their lifetime Bodybuilding icon Joe Weider … “cause he should be worth WAYYYYY more than that.

our sources has obtained Weider”s will — filed with the court after he passed away in March at the age of 93. According to the docs, Weider”s estate was worth $35 mil.

So, why is the $35 million smackeroos a bit of a disappointment Allow us to explain: 

First, Weider was the undisputed KING of bodybuilding for more than 50 years and slapped his name on everything from dumbbells to workout gloves. Cha-ching.

Next … Weider not only co-founded the Mr. Olympia contest, he launched multiple uber-successful fitness magazines including Muscle & Fitness, Shape and Men”s Fitness. Cha-Ching.

But the biggest reason we”re shocked at the number — Joe founded Weider Nutrition in 1936 (which many consider the first sports nutrition company) … which later became Schiff Nutrition International … which was bought out by a German food company in 2012 for $1.4 BILLION!


Problem is … judging from his will, it appears Joe may have gotten rid of his ownership in the company before it blew up … and in his final days, he was forced to live on his meager $35 million.

Sad …