It seems she can do no wrong, and Beyonce Knowles looks amazing in her new ad campaign for the H&M summer collection.
And according to the Crazy in Love songstress, she even got to have some input on the styling of the shoot.
“I”ve always liked H&M”s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Creative director Donald Schneider added, “H&M”s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer.”
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