Its always fascinating to see what shes up to, and Beyoncé Knowles is featured in a new behind-the-scenes clip from her H&M campaign shoot.
The Crazy in Love songstress looks gorgeous as she prepares for her Standing in the Sun gig, and even notes that she has to learn choreography in five minutes, for the project.
H&M creative director Donald Schneider explained, “It”s incredibly unique to have Beyoncé for a campaign. It doesn”t get bigger than that. Of course we have to do something which excites her as well as us.”
“We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water – to create drama and make something just visually stunning.”
“She”s excited about it and seems really happy. It”s kind of a magic moment for all of us. I don”t think fashion has ever been shown this way.”