Branching out in to new territory, Adam Levine launched an ad and promotional video for his new fragrance Adam Levine on Wednesday (June 19).
The advertisement features a black-and-white photo of the Maroon 5 hunk with his head turned to the side, while the video offers a peek into how he decided to jump into the scent world.
All right, I typically hate celebrity fragrances. Its not that hate celebrities and its not that I hate fragrances. Its that when I see them, I dont necessarily believe the people who were promoting them were particularly connected to what they were making, he comments in the clip.
As for what Adam Levine smells like, the Voice coach told reporters, Its very basic, very classic. Its the anti-celebrity fragrance, very simple.