Aaron Hernandez — Dropped By Puma

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And boom goes the dynamite … NFL star Aaron Hernandez” biggest sponsor PUMA has just dropped him like a hot potato.

A rep for PUMA tells our sources, “PUMA has ended the relationship with athlete Aaron Hernandez in light of the current situation.”

Hernandez signed the 2-year endorsement deal with PUMA in April 2013 as the face of its “training category.” It”s unclear how much the deal was worth … but safe to say, a lot.

As we reported, Hernandez is currently in custody awaiting his murder trial. Hernandez was charged with 1st degree murder and 5 other gun-related charges in connection with the death of a 27-year-old former semi-pro football player named Odin Lloyd.

Hernandez is being held without bail.